The AttractionSuite team wants to make sure you are prepared to have some automatic marketing going on throughout the 2016 season. Check out our list of tips for easy ways to market your attraction…and it won’t cost you a thing!
1. Get a Book Now button on your Facebook page
On the largest social network on the Internet, there is no better way to reach people 24/7. People who find your Facebook business page can now book by clicking a button that can link to your AttractionSuite calendar. Extra tip: videos and photos will rank you higher and help you get on other people’s news feed. Once they watch a great video, they will click that booking button and buy a ticket. See the video here.
2. Put TripAdvisor reviews on your tour pages
We sent out an email on this one awhile ago. We wanted to keep letting our customers know so they can still take full advantage of this feature if they haven’t already. Log into your TripAdvisor profile and copy your Location ID (a seven-digit code) and paste it at the bottom of your AttractionSuite General Settings page. Now customers can see your reviews without leaving your site and won’t see your competition in the list. It gives them that last little push they need to buy tickets and know they are getting their money’s worth. See the video here.
3. Get customers to post on social pages
So your customer just had a great time at your attraction. They check their cell and see that they received a thank you email from you. They are so thrilled with their experience that they click on one of your social media icons at the end of the email and post their review on Facebook, Twitter, Instagram, etc. This one can be tricky, but so worth it! See the video here.
4. Email all your past customers
<pAgain, you might need Sierra’s or my help on this one. But just ask and we can pull all the emails of your previous customers. Let us know how far back in time you want to go (ex. Jan 2015 – Dec 2015) and we will email that as an excel to you. Then just sign up for a free account on MailChimp.com and you can create your own professional-looking email to send to all the emails at once. The free MailChimp account is good for up to 2000 emails. Call us if you want someone to walk you through it. We are proud users of a paid MailChimp account. See the video here.
5. Reward your customers with a discount upon returning
Nothing is worse than having a coupon for something and then not using it. This is exactly what your visitors will think when you send them a coupon code in your thank-you-for-coming email. They can enter this code into AttractionSuite by a certain date and receive that discount. Odds are, if they enjoyed themselves and want to come back, they will bring new customers with them to share the experience. See the video here.
If you already did all of these marketing tips, you are a marketing master! In the comments section, please give your feedback on how these worked for you or share any other ideas you came up with.